Holly and Phil set to return to the This Morning sofa for fourth day as viewing figures appear to hold steady amid claims Phil is rejecting calls to quit with their feud like a ‘runaway train that cannot be stopped’
Holly Willoughby and Phillip Schofield are gearing up for a fourth day of This Morning as viewing figures appeared to stabilise and Phil rejected calls to quit.
ITV bosses were ‘beside themselves’ on learning that the audience had dropped an almost unprecedented 20 per cent from 894,000 last week to 724,000 for Monday’s episode.
But viewing figures for Tuesday averaged 663,000, up from 622,730 for the same day last week. The audience peaked at 742,000 and 743,00 consecutively.
It comes amid fresh embarrassment for Holly and Phil when the deputy prime minister used reports of their off-screen feud as fuel for an attack on Labour in the Commons.
Oliver Dowden, standing in for Rishi Sunak at Prime Minister’s Questions, described opposition leader Sir Keir Starmer and his deputy Angela Rayner as ‘the Phil and Holly of British politics’.
Phillip Schofield has rejected calls to stand down from This Morning despite his popularity with the show’s viewers being in free fall
Oliver Dowden, standing in for Rishi Sunak at Prime Minister’s Questions, described opposition leader Sir Keir Starmer and his deputy Angela Rayner as ‘the Phil and Holly of British politics’
The duo have failed to address their rift since returning to This Morning, but it’s been rumoured Phil faces the axe if they are unable to reverse a decline in viewing figures
Explaining his statement, Mr Dowden said: ‘All lovey dovey on the surface, they turn it on for the cameras, but as soon as they’re off, it’s a different story. They’re at each other’s throats.’
One ITV insider described the MP’s comments as a ‘cheap shot’. The embarrassing episode prompted yet another crisis meeting at the broadcaster, with one source saying: ‘Enough is enough.’
They added: ‘You know things have got really serious when they’re mentioned in the House of Commons. This is no longer just a bit of beef on Twitter.
‘Those upstairs know they have to act – they just don’t know what to do.’
Another ITV insider described the situation between the two presenters as being like a ‘runaway train that cannot be stopped’.
Phil, 61, is standing firm amid calls for his resignation due to his appeal to viewers being on the wane.
Sources say it is causing a headache for ITV bosses because they are desperate to keep Holly while they would be inclined to depart with her co-star.
One told the Mail: ‘Phil doesn’t see why he should go. It’s his job, he has steered the show for more than 20 years.’
This Morning fans were left cringing today after an attempt to present a united front saw Holly, 42, giving Phil a kiss and cuddle goodbye as she left the show early.
Holly was seen at the Palace alongside Stanley Tucci as she introduced the winners of the Prince’s Trust Awards to King Charles
Her early departure was a pre-planned commitment to introduce the Prince’s Trust winners to King Charles at Buckingham Palace.
Holly said: ‘I have put my posh dress on today because later on this afternoon I am heading to Buckingham Palace and there the King will be and we will get to introduce the winners.’
‘I just saw Phil and Holly hug and kiss like besties. Full of s***,’ wrote one Twitter user.
The fallout began in September when the pair were criticised after avoiding the queue for the Queen’s lying in state.
Body language expert Judi James called the moment ‘rather awkward’, adding that it was ‘instigated by Holly after a flurry of shyness signals that included stroking her hair and placing one hand over her mouth as she giggled’.
Fans took to social media to joke that Holly ‘looked happy’ to be able to leave the episode early.
One wrote: ‘Given the, erm, *circumstances* I reckon Holly jumped at the chance to knock off half an hour early.’
A second said: ‘No wonder Holly looks happier. She gets to leave early.’
Analysing today’s episode, Ms James said Phil appeared ‘more relaxed’ than he did on the previous two shows.
She told MailOnline: ‘His pose was all casual angles, from the tilted head and shoulders to the bent knee and the asymmetric smile, and his hands looked as though they were hanging casually from his pockets rather than being stuffed there.
Viewers jokingly praised the online duo for their ‘Oscars level performance’
‘In contrast, Holly’s pose looked straight to attention, with her torso upright and her arms straight to her sides.
